Ashdown & Associates, LLC - Transforming medical practices at the speed of light
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Providing Healthcare is a Service Your Business Provides

Okay, yes, I'll say it one hundred different ways: providing healthcare is a service your business provides. That means, you're a business owner whose product is healthcare. I'm telling you this because all your life you heard just the opposite: "You're a provider, not a business owner." Sound advice? I think not. How do I know? Because close to 25% of all providers go out of business. Not much you can do when you're sitting on the sidelines of life, now is there?

Listen. I'm telling you this for your own good. If you don't start acting like a business owner, then you and your business are going to fail. You could be the greatest provider on the planet, but if you can't run your business proficiently, no one will ever know that you're the greatest provider on the planet. Get the point?

It's really quite simple. If you don't want to run a business then hook up with a clinic or hospital that will do that for you. If you made the decision to be a business owner then you need to know that you're now in a position where you have to make key decisions. To do that, you have to know what's going on in your office. If you want Susie the Worker Bee to run your business then ... well, that's just plain idiotic, isn't it? Let me answer that for you. Yes. It's plain idiotic to let a staffer run the thing you depend on to feed you, your family, and your employees.

The long and short is get some guts! Be the boss! Make decisions based on reliable information. Know the ins and outs of your business. Handle the books either by doing it yourself or having someone you trust with your life do it for you. Check your cash intake at the end of the day -- make sure it balances with the receipts. Come on. If you don't do it, who's going to do it for you? Right. No Body!
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